Snapchat finally gives creators analytics

Snapchat has always been terrible at analytics, only showing daily Story view counts that content creators had to screenshot just before they disappeared every 24 hours in order to prove their worth to sponsors. But starting today, tens of thousands creators who make official Stories or have large followings will start seeing a slew of […]

Google wants to be Snapchat, too

Google is following Facebook, following Instagram, following Snapchat. The search giant is the latest tech company to take a page from the millennial-messaging app’s storybook. It’s rolling out tappable, visual stories that incorporate text, images, and videos in the style made popular by Snapchat. It started widely testing the multimedia format, called AMP stories, today […]

AMP for email is a terrible idea

Google just announced a plan to “modernize” email with its Accelerated Mobile Pages platform, allowing “engaging, interactive, and actionable email experiences.” Does that sound like a terrible idea to anyone else? It sure sounds like a terrible idea to me, and not only that, but an idea borne out of competitive pressure and existing leverage […]