Forget the Fed — stock-market investors brace for Dow’s busiest week of earnings

Wall Street is gearing up for a quarterly results whirlwind this coming week.

One-third of the 30 components of the Dow Jones Industrial Average DJIA, -0.25% and roughly the same share of the S&P 500 index SPX, -0.62% 144 companies, are due to report, making for one of the busiest earning stretches this season and the most frenzied for the Dow.

Ten members of the blue-chip Dow index, including Coca-Cola Co. KO, -1.23% Caterpillar Inc. CAT, +1.77% United Technologies Corp. UTX, +0.83% McDonald’s Corp. MCD, -0.94% and Visa Inc. V, -0.71% are among the names set to report.

Among the S&P 500, social-media giant Facebook Inc. FB, -1.21% will deliver its results July 24, with investors likely to be keenly focused on the company that has returned more than 50% so far in 2019, amid its controversial Libra coin venture.

The parade of reports could help lend some focus to a market that has mostly skidded lower over the past several sessions, with all three benchmarks finishing Friday with their steepest weekly declines since the end of May as investors quickly downgraded the likelihood of a 50-basis-point cut to key interest rates by the Federal Reserve.

Results have thus far been relatively strong but the quarterly reports may offer the clearest indication about the degree by which some of the biggest American corporations have been buffeted by Sino-American trade conflicts and a lackluster economic picture outside the U.S.

Chris Dillon, capital markets investment specialist for T. Rowe Price, agrees. After a few choppy weeks, investors have settled on an expectation of at least one rate cut by the Federal Reserve, Dillon said, and “now it’s all about earnings.”

The week will come down to “earnings, earnings, earnings,” said Sahak Manuelian, head of equity trading at Wedbush Securities.

Market participants are expecting “flat revenues and incrementally better earnings growth,” Dillon told MarketWatch, and most of the S&P 500 constituents are likely to fare a touch better than what he described as a “muddle-along” environment.

To be sure, analysts had been steadily dialing back forecasts for earnings heading into the second-quarter. But an easy-money Fed and healthy, albeit slowing domestic economy, are expected to be sufficient to maintain the market’s mostly bullish trend.

“The bar has been set very low,” Manuelian said. “I don’t feel like things are that expensive yet and there’s decent sentiment. This market’s still going higher,” he predicted.

That said, Dillon thinks there’s still capacity for earnings to spook investors. With things so unsettled, the kind of guidance companies will offer along with their numbers holds “disproportionate” weight compared with a more normal environment, he said.

A number of companies already have cited trade concerns in earnings recent calls in recent weeks, including CSX Corp.’s CSX, -2.12% Chief Executive James Foote, who described the “present economic backdrop as one of the “most puzzling I have experienced in my career.”

Caterpillar Inc. CAT, +1.77% is set to report Wednesday and could be watched closely for further signs of tariff-induced stress. Caterpillar “has everything to do with the cycle,” Dillon pointed out. Downbeat commentary from Caterpillar could rattle the market in the same way that a December warning from Federal Express helped to exacerbate a rout in stocks that month, Dillon said.

Strategists, however, say there are a number of other developments that merit Wall Street’s attention outside of earnings, including policy meetings from the European Central Bank on Thursday, which could throw the market a curveball if it attempts to front run Powell by rolling out aggressive stimulus ahead of the Fed’s July 30-31 policy gathering.

“Do they try to get ahead of the curve?”asked Jason Draho, head of asset allocation for the Americas at UBS Global Wealth Management. The investor said that could be one possibility if the European policy makers believe the Fed cut rates, which stand at a 2.25%-2.50% range, by 50 basis points.

Federal-funds futures show the probability of a half-a-percentage point rate reduction at 22.5% from as high as 60% on Thursday, according to CME Group data, late Friday.

If the ECB is pre-emptively much more dovish than investors expect, that could move currency and bond markets, Draho said. “What the ECB does could be a good indicator of what the Fed could do,” he added.

If the ECB delivers a jolt to the market, investors may not have much time to catch much of a breather because the week after next will be an even busier earnings period for the S&P 500.

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