e& UAE, the telecom arm of e&, has unveiled a suite of AI-powered solutions designed to support SMEs in partnership with tech giant Microsoft.
Through the solutions, which include Microsoft 365, Dynamics 365, Azure, and AI Copilot, e& UAE and Microsoft are aiming to help equip SMEs with the capabilities required to boost productivity, elevate customer experiences, and drive sustainable growth.
e& UAE says this initiative reflects its commitment to driving AI-led digital transformation across industries, providing businesses with cutting-edge tools that enhance efficiency, creativity, and competitiveness.
Tools like Microsoft Teams aim to enable real-time communication and collaboration, while familiar applications like Word, Excel, and PowerPoint ensure businesses can create, share, and manage documents. By harnessing the power of AI embedded in Microsoft 365 applications, businesses can streamline workflows, automate repetitive tasks, and unlock unprecedented creative potential.
Oscar Garcia, SVP of business marketing and product innovation at e& UAE, said: “e& UAE brings significant value to this partnership by leveraging its expansive customer reach and market leadership in the country. We are uniquely positioned to engage customers with the support of our teams who have played a key role in promoting these Microsoft solutions.
“By combining these solutions with e& UAE’s network and services, we ensure seamless integration of AI capabilities into the SMB ecosystem, enabling us to reach a wider audience and facilitating access to innovative technologies that drive digital transformation for businesses of all sizes.”
One of the key pillars of this initiative is the importance of AI skilling for diverse profiles within SMBs, ensuring that businesses, regardless of size or financial capability, can adapt to the evolving technological landscape. Providing employees with relevant AI skills helps ensure that SMBs stay competitive and innovative, enabling them to leverage AI to improve decision-making, enhance productivity, as well as boost creativity.
‘Driving innovation, productivity, and growth’
The integration of Dynamics 365 offers businesses the ability to transform customer engagement by uniting Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) capabilities. By leveraging this, SMBs can centralise data, gain actionable insights, automate processes, and deliver personalised customer experiences, fostering loyalty and engagement.
Microsoft Azure hopes to empower businesses with scalable, secure, and reliable cloud computing solutions, supporting everything from application development to data storage and analytics, allowing businesses to innovate rapidly while keeping costs in check.
AI Copilot looks to enhance operational efficiency by integrating artificial intelligence directly into everyday tools that businesses rely on. From intelligent document generation to predictive analytics, it enables SMBs to automate routine tasks, uncover data-driven insights, and make smarter, faster decisions with ease.
Ahmed Hamzawy, chief partnership officer at Microsoft UAE, also commented: “This initiative aligns with our vision of empowering every organisation with AI-powered tools that drive innovation, productivity, and growth in an increasingly competitive market.”
By offering transformative tools and AI skilling opportunities, e& UAE is also empowering organisations to harness the potential of AI, positioning them to thrive in an ever-evolving digital landscape.
