ISSUED ON BEHALF OF JIVA TECHNOLOGIES INC.

Newly renamed JIVA Technologies Inc. (CSE: JIVA) (OTCPK: PLTXF) is transforming wellness with sustainable, tech-driven solutions that empower healthier living and eco-conscious communities.

In 2024, the weight loss management market has already exploded to US$5.24 billion, experiencing explosive growth towards a potential US$22.3 billion by 2034.[1]

With more than 100 million Americans struggling with obesity[2], other analysts are projecting the weight loss drugs market to grow at a staggering 43.73% CAGR through 2032.[3]

It’s clear that demand for effective solutions is on the rise.

Consumers aren’t just seeking short-term fixes—they’re searching for natural, sustainable options to support long-term health.

At the same time, the global wellness economy is set to reach US$8.5 trillion by 2027[4], and the sustainable food market is expected to hit US$2.5 trillion by 2030[5].

These aren’t just trends—they are reshaping entire industries.

People are looking for more than products. They want solutions that blend wellness, sustainability, and community into their daily lives.

This is where JIVA Technologies Inc. (CSE: JIVA) (OTCPK: PLTXF) stands out.

Fresh off of a recent rebrand from PlantX Life Inc.[6], JIVA Technologies Inc. (CSE: JIVA) (OTCPK: PLTXF) is redefining wellness through a dual approach: fostering online communities and creating immersive physical environments.

With a focus on joint ventures, expert digital marketing, and a seamless user experience, JIVA empowers wellness brands to thrive online and connects consumers with meaningful wellness experiences worldwide.

Along with providing holistic, wellness-driven products, JIVA has also entered the fast-growing weight loss market with SugarShield, a plant-based supplement developed through a joint venture (JV) with LIV3.

Dubbed “nature’s Ozempic,” SugarShield is designed to help users boost energy, curb cravings, and improve metabolic health—all without restrictive diets or synthetic ingredients.

But that’s only part of the story.

JIVA is pioneering the integration of wellness and blockchain technology through its joint venture with Kale Coin—a groundbreaking cryptocurrency designed specifically for the wellness industry. Kale Coin aims to create a decentralized financial ecosystem that rewards healthy lifestyle choices and supports eco-conscious businesses and charitable initiatives.

JIVA’s Bloombox Club continues to deliver wellness directly to homes through curated indoor plants that improve air quality and reduce stress.

Meanwhile, the company’s Locavore Bar & Grill offers a sustainable farm-to-table dining experience in Squamish, BC, that embraces community-driven dining and eco-conscious choices.

Together, these four verticals—weight management, wellness-focused cryptocurrency, home wellness, and sustainable dining—position JIVA to thrive in multiple booming sectors.

Curious about how JIVA Technologies Inc. (CSE: JIVA) (OTCPK: PLTXF) is transforming these markets?

Keep reading to learn more about how the company is positioned to thrive in three booming sectors.

Key Business Highlights:

Revenue Growth: JIVA achieved $7.3 million in revenue for FY 2024, showing an 8% gross margins growth[7]. The company is now expanding into the fast-growing weight loss market with the launch of SugarShield, a natural supplement aimed at supporting metabolic health and weight management.

SugarShield – ‘Nature’s Ozempic’: JIVA’s new joint venture with LIV3 introduces SugarShield, a natural weight management supplement referred to as “nature’s Ozempic.” With growing interest in natural alternatives to synthetic weight loss solutions, SugarShield is positioned to capture significant market share in the $5.24 billion global weight loss management sector.
Diverse Revenue Streams: With operations across e-commerce, hospitality, supplements, and cryptocurrency, JIVA has created a well-rounded business model. The addition of Kale Coin, a wellness-focused cryptocurrency, and SugarShield extends JIVA’s reach into the blockchain and wellness supplements spaces, offering unique engagement opportunities for health-conscious consumers.
Recurring Revenue Potential: Bloombox Club’s subscription model continues to provide consistent, scalable revenue. The launch of SugarShield opens new opportunities for recurring revenue, especially as demand for natural weight management solutions rises.

Sustainability Focus: JIVA’s core brands—Bloombox Club, Locavore Bar & Grill, SugarShield and Kale Coin—emphasize sustainable, eco-conscious practices and holistic wellness. These offerings align perfectly with consumer demand for products that promote both personal health and environmental sustainability.

JIVA Technologies: Firmly Rooted in WELLNESS

Wellness isn’t just a buzzword—it’s a way of life. And JIVA Technologies Inc. (CSE: JIVA) (OTCPK: PLTXF) is redefining wellness with a powerful combination of innovative solutions that promote both physical and mental health:

SugarShield: Referred to as “nature’s Ozempic,” SugarShield offers a plant-based alternative to synthetic weight loss products, tapping into the weight loss supplement market, which was valued at approximately US$32.2 billion in 2023, and is projected to reach US$138.7 billion by 2034.[8]
Indoor Plants: Beyond supplements, JIVA continues to enhance home wellness through its Bloombox Club. These curated indoor plants do more than brighten up a room—they reduce stress, purify air, and improve mental clarity[9]. With Gen Z and Millennials leading a $2 billion houseplant boom[10], JIVA is providing wellness directly to consumers’ homes.
Locally-Sourced Food: In the dining space, Locavore Bar & Grill offers a unique farm-to-table experience in Squamish, BC, that prioritizes locally sourced, sustainable ingredients. Locally-sourced meals support healthier eating[11] and sustainability by cutting down on environmental impact[12]. The potential? An incredible $10 trillion in benefits by switching to more sustainable food systems[13].
Kale Coin: As part of JIVA’s innovative approach, Kale Coin introduces a wellness-centered cryptocurrency designed to support eco-conscious lifestyles. By rewarding healthy choices and facilitating transactions at wellness-focused businesses, Kale Koin embodies JIVA’s commitment to integrating wellness with technology and sustainability.

JIVA Technologies Inc. (CSE: JIVA) (OTCPK: PLTXF) seamlessly integrates these three wellness pillars, positioning itself at the intersection of weight management, home wellness, and sustainable dining.

Whether it’s through supplements, indoor plants, or farm-to-table dining, JIVA is a brand built on delivering wellness to your doorstep—and your plate.

SugarShield: Nature’s Answer to Metabolic Health

As the global demand for weight loss solutions skyrockets, there’s no denying the success of products like Ozempic.

However, while Ozempic has become a popular choice, many consumers are seeking natural alternatives that provide similar benefits without synthetic ingredients.

This is where SugarShield enters the picture, offering a plant-based option for those looking to improve their metabolic health.

Targeting a Booming Market: The global weight loss supplement market is expected to grow from US$32.2 billion in 2023 to US$138.7 billion by 2034[14], driven by an increasing demand for natural, clean-label products.

Natural Alternative to Ozempic: SugarShield has been positioned as “nature’s Ozempic,” offering a natural, plant-based solution to support metabolic health, boost energy, and curb cravings. As more consumers become health-conscious and look for ways to manage weight naturally, SugarShield offers a compelling option.

While the product is still in its early stages, the demand for natural weight management solutions is undeniable. As consumers seek healthier, more holistic approaches, JIVA’s JV asset SugarShield has the potential to become a key player in the market.

Bloombox Club: Tapping into Home Wellness

JIVA’s Bloombox Club is a leader in the indoor plant subscription service space. As more people turn to home wellness solutions, indoor plants are proving to be a simple yet effective way to improve mental health, reduce stress, and purify air.

International Reach: Bloombox has expanded into markets across Europe and North America, delivering hand-picked plants directly to consumers’ doors. This business model not only meets the growing demand for home wellness but also offers recurring revenue through subscription services.
Growing Product Range: With over 200 plant varieties, Bloombox offers something for every consumer, from beginners to experienced plant parents.

E-commerce businesses, especially subscription models like Bloombox, can scale much faster than brick-and-mortar stores.

The key point to watch out here is whether they can replicate this success in other markets and expand the product line beyond houseplants into broader wellness or home décor categories.

If they can establish strong brand loyalty, there is potential for expansion into other verticals like indoor wellness products or eco-friendly home goods, much like companies such as The Sill or Airbnb for plants have done.

But JIVA isn’t just growing plants—it’s growing communities, and the next stop on this journey is the kitchen…

Locavore Bar & Grill: A Community-Driven Dining Experience

The Locavore Bar & Grill offers a unique dining experience in Squamish, BC, combining locally sourced ingredients with a community-centered atmosphere.

As part of the farm-to-table movement, Locavore aligns with the growing desire for sustainable dining options.

Strong Profitability: In Q3 2024, Locavore posted a 258% increase in profit, underscoring its appeal to eco-conscious diners.
Community and Sustainability: Locavore isn’t just a restaurant—it’s a hub for the Squamish community, offering a menu of fresh, locally sourced dishes that reflect the values of sustainability and quality dining.

Consumers are increasingly drawn to companies with a sustainability focus, and Locavore taps into that desire for local, farm-to-table dining.

While it’s just one restaurant now, if successful, this model could be replicated in other locations or spun into a franchise model focused on conscious, community-centered dining.

Kale Coin: A New Frontier in Wellness and Sustainability

As wellness and sustainability trends grow, consumers are looking for more meaningful ways to support both personal health and the environment.

Kale Coin brings innovation to this space, introducing a cryptocurrency that rewards healthy lifestyle choices and supports eco-conscious businesses.

Bridging Wellness and Blockchain: Kale Coin merges the wellness industry with blockchain technology, creating a currency that consumers can use at health-focused businesses, from plant-based restaurants to fitness studios.
Incentivizing Sustainable Choices: With a unique rewards system, users can earn Kale Coin for actions like regular visits to wellness centers, building a financial and social incentive for healthier living. Additionally, a portion of transactions supports sustainability-focused charities, reinforcing its positive environmental impact.

Although still in development, Kale Coin has the potential to redefine how consumers engage with wellness by offering a decentralized way to support both personal and planetary well-being. JIVA’s 50/50 role in this joint venture not only aligns with its wellness mission but also positions it at the cutting edge of tech-enabled sustainability.

JIVA Technologies Inc. Share Structure and Financial Overview: Positioned for Growth?

Share Structure and Market Cap

As of the end of FY 2024, JIVA Technologies Inc. (CSE: JIVA) (OTCPK: PLTXF) has a market capitalization of approximately C$359,000, based on a November 8, 2024 share price of C$0.36. With only 1.012 million shares outstanding, the company’s current valuation presents a potential opportunity for investors who recognize value in revenue generation compared to the market cap.

Revenue and Growth Potential

In FY 2024, JIVA reported $7.3 million in revenue, a sign that both its e-commerce and hospitality sectors are steadily growing, all before SugarShield was added to the fold. For growth-focused investors, this signals ongoing improvements in the company’s financial trajectory, with room to refine operations and enhance profitability, while the official launch of SugarShield could be an even bigger game changer.

Attractive Price-to-Sales Ratio

One of the more appealing metrics for speculative investors is JIVA’s current Price-to-Sales (P/S) ratio, which stands at approximately 0.05 (as of Nov 4, 2024).

Traditionally, a P/S ratio below 1 suggests a stock may be undervalued[15], providing a potential opportunity as the market begins to recognize the company’s solid revenue base. For JIVA, their Price-to-Sales ratio of ~0.05 is significantly lower than many industry peers, suggesting the stock may be trading at a discount compared to its revenue.

Positioned for Growth

JIVA is in a dynamic growth phase, with new joint ventures like SugarShield and Kale Coin driving innovation in wellness and sustainability. With ongoing investment in expanding digital-first wellness solutions and blockchain-enabled rewards, JIVA has substantial upside potential.

With multiple revenue streams from Bloombox Club, Locavore Bar & Grill, SugarShield, and now Kale Coin, the company is strategically positioning itself for continued expansion.

For investors who are comfortable with growth-stage companies, JIVA presents a unique opportunity to capture potential value as it advances toward long-term profitability.

BEFORE YOU GO…

The future of wellness is evolving, and JIVA Technologies Inc. (CSE: JIVA) (OTCPK: PLTXF) is leading the way in this transformation.

From introducing natural weight management solutions like SugarShield to building wellness sanctuaries with Bloombox’s air-purifying plants, offering locally sourced dining experiences at Locavore, and now creating a wellness-centered cryptocurrency with Kale Xoin, JIVA is positioning itself across multiple high-growth markets.

As consumers increasingly seek products and innovations that enhance both health and the environment, companies aligned with these trends are set to thrive.

Curious about what’s next?

Discover how JIVA Technologies Inc. is shaping the future of wellness, sustainability, and digital innovation. Click here to stay up-to-date about this exciting, developing story.

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