Ecommpay, an end-to-end payments platform, has fully integrated the Click to Pay flow within its online payment interface, in collaboration with Mastercard.
This integration aims to enhance security and streamline the payment process for merchants and their customers. Fifty five per cent of shoppers say checkout friction is frustrating enough for them to quit a purchase mid-process.
By leveraging network tokens, Ecommpay merchants have already experienced reduced fraud as well as higher approval rates for Card on File payments.
The new Click to Pay feature extends these benefits to guest checkout, eliminating the need for manual card entry and passwords. Based on EMVCo standards, Click to Pay also promises increased approval rates and faster checkout times, offering a seamless and secure payment experience.
This strategic move aligns with Ecommpay’s goal to facilitate smooth online payments, supporting business growth through innovative as well as user-friendly solutions.
Streamlined process
“Not only does Click to Pay allow customers to pay with just a few clicks, it addresses the inconvenience of manual card entry, offering a more efficient and secure payment experience,” said Liudmila Zhelenkova, head of acquiring at Ecommpay.
“This streamlined process increases transaction success rates and conversion rates while maintaining the same processing costs as regular card transactions, so we expect it to become increasingly popular among merchants.
“Our priority is always to make online payments as smooth as possible to help our customers grow their businesses, which is why we’re proud to offer a dynamic and user-friendly design. This simple integration that works across networks and consumer devices offers a streamlined experience embedded directly into our merchants’ website checkout flows.”
Suren Nawalkar, senior VP for business development, UK and Ireland at Mastercard, also commented: “Most people still use guest checkouts when they shop online. Click to Pay is a quick and convenient solution which saves the need to remember lots of different passwords. We’re working with our partners like Ecommpay to make sure their customers have access to the very best payments innovation and technology.”
