Global fintech technology platform delivering payments solutions for businesses, Adyen, has partnered with Adobe Commerce to enhance online and in-store payments capabilities for enterprise merchants trading globally.
What the deal means is that any business operating on the Adobe Commerce platform will now have access to Adyen’s suite of payments and fintech solutions – enabling Adobe Commerce’s clients the chance to simplify and scale their customer payments experiences across channels and global markets.
Adyen & Adobe: Delivering more to boost merchants’ payments capabilities
Now available through Adobe Commerce, merchants can access Adyen’s unified commerce solution for a complete customer view – something Adyen says will result in increased payment success rates, fraud-blocking capabilities and more opportunities for merchants to reward their customers.
Adyen’s solution also connects a merchant’s offline and online payments, giving them a full view and control over their payments infrastructure. Merchants leveraging Adobe Commerce can opt to use Adyen’s checkout too, providing high-quality data for conversion optimisation.
Kyle Jenke, Vice President, Global Head of Partnerships at Adyen, says: “Today’s enterprise merchants need to connect their data with personalised customer experiences to exceed shopper expectations online and in-store.
“This strategic partnership combines Adobe’s leadership in digital experience, commerce, content and analytics with our global payments and expertise to power the growth of enterprise merchants worldwide.”
Indeed, Adyen’s latest partnership follows a recent string of activity over the past few weeks, which has most recently seen it partner with Riverty to bring buy now, pay later (BNPL) capabilities to its platform, and BT Group, powering its iPhone payments and BT Tap to Pay app.
For Adobe, its new partnership with Adyen supports its mission to upscale its fintech capabilities and comes after the name switch from Magento to unify all products and services under the same umbrella.
On its latest partnership, Jason Knell, Senior Director of Content and Commerce Partnerships at Adobe, adds: “Adobe Commerce is expanding our ecosystem to support global omnichannel enterprises.
“By working with Adyen we’re able to provide flexible and scalable payment solutions wherever and however our customers do business.”