Global digital payments leader Visa has joined forces with M2P Fintech, Asia’s largest API infrastructure company, to help fintechs and non-banking entities issue payment products seamlessly through the ‘Visa Ready to Launch’ (VRTL) programme.
Traditionally, launching new card programmes can be a difficult task for fintechs and non-banking entities. A wide range of technological, operational, and commercial challenges often arise due to the fragmented card enablement landscape. The VRTL programme looks to address these challenges.
Additionally, partnerships with numerous players in the ecosystem, including licensed financial institutions for Bank Identification Number (BIN) sponsorship, issuer processors, Know Your Customer (KYC), and Anti-Money Laundering (AML) partners, are imperative for successful multi-market penetration.
M2P Fintech specialises in building financial infrastructure through a wide range of accessible solutions. By acting as a tech layer between banks, fintechs and financial institutions, it delivers cutting-edge APIs that work to embed financial technology in core business offerings.
By providing end-to-end card issuance capability through product bundling and programme management, combined with a secure and scalable technology integration platform via API and SDK, Visa Ready to Launch streamlines the entire process.
“VRTL resolves fintech’s pain points”
Shashank Singh, VP and general manager for Kuwait and Qatar at Visa, discussed the programme: “The Visa Ready to Launch programme provides fintech with extensive go-to-market toolkits including SDKs, online education coupled with subject matter expertise, all designed to help the fintech go to market faster and more efficiently. The programme enables fast decision-making and fast-tracks deployment of credentials via product bundling, pricing simplification, rapid contracting and ease of implementation.”
The programme’s ‘One Contract’, ‘One Pricing’ and ‘One Integration’ approach reduces go-to-market timelines, enhances overall capacity, and ensures participating fintech benefits from a quick onboarding experience.
Vaanathi Mohanakrishnan, business head for MENA at M2P Fintech, also added: “Visa Ready to Launch is an excellent toolkit for fintechs eagerly awaiting to launch their programmes.
“It represents M2P’s commitment to staying at the forefront of technological advancements and resonates with our philosophy: Innovate, Execute, Repeat. Fintechs will be able to focus on their core business without worrying about piecing together various components of the ecosystem to innovate. VRTL resolves fintech’s pain points, providing them with the tools they need to thrive and to unlock their potential.”
