Walmart and Paramount have made a deal to offer Paramount+ to the subscribers of Walmart’s membership program, Walmart+.
First reported by The Wall Street Journal, Walmart is hoping to better compete with Amazon, which has a huge amount of streaming content at its disposal thanks to Amazon Prime. Walmart+ subscribers will get access to the Essential tier of Paramount+, which usually costs $4.99 and includes advertisements.
This move comes just a week after The New York Times reported that Walmart was pondering streaming deals with Paramount, Disney, and Comcast. While Walmart does not report subscription numbers, estimates say Walmart+ has between 11 and 32 million subscribers, compared to Amazon Prime’s 200 million.
Walmart+ is the chain’s subscription service, similar to Amazon Prime. Members get free shipping and fuel discounts among other benefits, but apparently Walmart decided it lacked the content angle that can compete with Amazon’s Prime Video.
Paramount+ is one of the bevy of streaming services available right now. It has plenty of Star Trek content, including Star Trek: Strange New Worlds. It’s also home to a few video game adaptations, including the Halo TV series, Sonic the Hedgehog 2, and the upcoming Knuckles series. Meanwhile, Amazon Prime has series like The Boys, Invincible, and more.
