Now that Netflix is offering mobile games on Android, there’s a lingering question: how will iOS players join in when Apple’s policies bar all-in-one gaming services? The hard way, apparently. In his “Power On” newsletter, Bloomberg’s Mark Gurman (with help from developer Steve Moser) claimed to have seen code indicating Netflix would release all its games “individually” on iOS, through the App Store. They won’t all be downloadable and playable within the app, Gurman added.
The main Netflix app would still offer access to the game catalog, but you’d merely be launching a separate app when you tap a game. That’s currently how it works with Android, but Netflix has the option of folding games into its Android app. On iOS, it would have no choice but to make games available separately. Apple requires that every game on the App Store receive an individual screening, even if it’s only available through the cloud.
You could see this coming in light of Apple’s approach, but it still indicates that Netflix will have to make some compromises if it’s going to bring mobile games to iOS. This also underscores a growing rivalry between Apple and Netflix, as Gurman explained. The two are competing on an increasing number of fronts, ranging from gaming to streaming video services, but neither can afford to estrange the other. The potential exists for a significant conflict, especially if Apple has to make further concessions on App Store rules.
