You know you need to market your business, especially if you’ve only very recently opened your doors. It’s the only way you can attract new customers to your brand!
Unfortunately, for as much as new businesses need to come up with effective marketing strategies, they also have very little money. Without a sizeable wad of cash, marketing becomes extremely difficult.
But it isn’t impossible!
There are plenty of marketing tips out there that are perfect for businesses that don’t have a marketing budget. Here are a few that will get you started.
Create the Very Best Logo You Possibly Can
Creating a logo will cost a little but of money upfront, but it’s an investment that will pay for itself in a relatively short period of time.
Companies like FlashMarks will work with you to design a professional logo that customers and clients will actually remember. And unlike other marketing strategies that require you to keep buying advertisements, once you’ve paid for the rights to that design, you can use it however you please without spending wads of cash.
Start a Blog
There are tons of benefits of starting a blog. They include:
- Attracting an audience
- Building rapport with customers
- Establishing authority in your industry
Blogging can get expensive fast, but not if you do everything yourself! It’s true that it will take plenty of time. After all, you have to create quality content yourself, and that could take hours a week, but those are hours that will be well-spent.
Another great thing about starting a blog is the fact that you can fund it later on down the road when there’s more cash to go around. All you have to do is look for a content writer to join your team when the time is right.
Get on Social Media
Social media is one of the easiest ways to do a little marketing without spending any money. It’s free to start a business account on platforms that include Facebook, Instagram, and Twitter.
There are two approaches you can take. If you have the time, you can join as many social media platforms as you can to attract people to your brand, or you can choose just one or two to spend your time on. No matter which method you choose, make sure that have time to update your accounts often.
Do Some Guerilla Marketing
Guerilla marketing is a fun way to get your brand noticed! A few low-cost ideas include:
- Leaving your business card on tables in public places
- Pointing customers to your store using sidewalk chalk
- Opening a pop-up shop
- Giving away free samples at an event
- Using stickers on your electronic devices, vehicles, and more
You don’t have to have thousands of dollars burning a hole in your pocket to do a little marketing! With these tips, you can get your business noticed by new customers and clients without spending money on a marketing budget you don’t have.